Leading American multinational software company, Adobe, has revealed move to release a new artificial intelligence (AI) assistant that will help users carry out tasks across its suite of software for editing photos, videos and other digital content.
The Firefly AI assistant, the company said, will do more than generate content, moving into agentic creative work that can carry out multi-step tasks across its creative apps. Adobe i. A press release last week said the AI model would work through a single conversational interface while new editing tools and additional partner models expand Firefly into a broader creative workflow engine, not just a place to create AI images and videos.
Adobe calls the system behind the assistant a “creative agent,” with Firefly AI Assistant able to take a user’s request and carry it across multiple Adobe tools. The assistant is meant to orchestrate and execute multistep work across Photoshop, Premiere, Lightroom, Illustrator, Express, Firefly, and more.
Firefly AI Assistant is presented as a way to navigate connected creative tasks without having to manually switch between products. Creators still guide the process and refine results while the assistant handles the sequencing in the background.
The assistant keeps track of context across sessions, so creators can return to a project without having to start over each time. That context can then carry into individual apps as the work moves forward. Adobe is also using several built-in features to support the agentic claim.
Firefly AI Assistant will launch with prebuilt Creative Skills for multistep tasks, the ability to learn a creator’s preferences over time, and asset awareness that lets it respond based on the images, video, designs, and brand materials already in use.
