As the TotalEnergies CAF Africa Cup of Nations (AFCON), Morocco 2025, unfolded, TECNO, official global partner of the tournament, was actively extending matchday experiences beyond stadiums and screens through a series of technology carnival activations and offline watching parties that took place across multiple African countries.
Launched alongside the tournament and running throughout the AFCON competition period until January 18, 2026, these activations were designed as immersive, fan-first experiences that brought football, technology and entertainment together in public spaces, retail locations and pop-up venues. Across North Africa, SubSaharan Africa and key AFCON markets, fans gathered at TECNO-organised watching parties featuring live match screenings, interactive product displays, AI-powered demonstrations, performance shows, interactive games, lucky draws and temporary pop-up stores.
These shared spaces allowed visitors to engage with TECNO’s AI ecosystem while celebrating the collective energy, emotion and passion that defined African football culture. At each activation, TECNO showcased how AI-driven technology enhanced the way fans experienced the game, from understanding match dynamics to capturing and sharing standout moments.
Visitors discovered TECNO smartphones and devices in hands-on environments, exploring features designed to make football moments clearer, smarter and more immersive. Running in parallel with the offline watching parties, TECNO also rolled out a wide range of AFCON-themed retail events, which were active across multiple countries and continued until 18 January, with schedules adapted to local markets.
