Infinix has officially announced Nigerian music sensation, Qing Madias the new face of its HOT 70 Pro, marking the beginning of an exciting campaign that celebrates creativity, individuality and fearless self-expression.
The partnership brings together one of Africa’s fastest rising music stars and one of the world’s most youthdriven smartphone brands, united by a shared belief that young people should have the freedom to express who they are, push boundaries and shine unapologetically.
Qing Madi has become one of the defining voices of a new generation of African music for the past two years. With hit records, millions of streams across digital platforms, international recognition and a rapidly growing fanbase, the fastrising hit star has carved out a reputation for authenticity, originality and effortless confidence.
Rather than following trends, Qing Madi has consistently created her own niche, exhuming enticing qualities that perfectly match the philosophy behind the HOT 70 Pro. For Infinix, whose products are built around the lifestyle and ambitions of Gen Z consumers, the collaboration is more than a celebrity endorsement.
It is a celebration of a generation that refuses to blend in. The HOT 70 Pro was designed for young creators, students, trendsetters and digital natives who see their smartphone as more than a communication device.
It is a tool for creativity, productivity and personal expression. Leading the experience is the Active Matrix Cube, the evolution of Infinix’s signature Active Matrix Display.
Built into the phone’s distinctive ‘Sugar Cube’ camera design, the interactive display allows users to customise animated pixel art, create unique lighting effects, receive intelligent notifications and even share custom creations instantly with compatible devices using NFC.
The feature transforms the smartphone into a dynamic extension of its owner’s personality, making every interaction feel uniquely personal. Designed under Infinix’s Dynamic Shine Design philosophy, the HOT 70 Pro introduces finishes that evolve with light and movement, alongside an ultra-slim profile that feels as premium as it looks.
Every colourway has been crafted to help users stand out while expressing their individuality, an approach that aligns naturally with Qing Madi’s bold artistic identity. Beyond its striking design, the HOT 70 Pro delivers meaningful innovation for everyday life.
Its IP68-rated dust and water resistance gives users the confidence to create wherever inspiration strikes; from rainy commutes and poolside moments to spontaneous adventures, without worrying about accidental splashes or water exposure.
The device also combines a powerful MediaTek Dimensity 7100 5G processor with a smooth 144Hz display, a long-lasting 6000mAh battery, AI-powered productivity tools and a 50MP Sony IMX882 imaging system capable of capturing stunning Live Photos and content that keeps pace with today’s always-on generation.
Speaking on the partnership, PR manager, Infinix Nigeria, Oluwayemisi Ode described Qing Madi as the perfect embodiment of the HOT series’ youthful spirit. “The HOT Series has always represented confidence, creativity and individuality. Qing Madi embodies those values in every sense.
She is talented, fearless, authentic and deeply connected with today’s generation of young Nigerians. “Her journey reflects exactly what the HOT 70 Pro stands for—standing out, embracing originality and expressing yourself without limits.
We couldn’t think of a better person to lead this campaign,” Ode said. Expressing excitement about the partnership, Qing Madi said: “I’ve always believed that the best version of yourself is the one that’s unapologetically authentic. That’s why this partnership feels so natural to me.
The HOT 70 Pro is bold, creative and different, and I love how it encourages people to express themselves in their own way. I’m excited to begin this journey with Infinix and connect with fans through this campaign.”
Qing Madi made her first official appearance as the face of the Infinix HOT 70 Pro at the HOT 70 Pro ‘Be Seen Be Hot’ Campus Storm, held on on Thursday at the University of Lagos (UNILAG).
