US-based global cloud communications platform, Infobip, has announced the acquisition of world’s smartest email and analytics platform, SocketLabs, to expand its services.
The acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip Infobip, which is celebrating its 20th anniversary this year, is building infrastructure for high-volume, multi-provider email to reinforce its position in the email infrastructure and deliverability market, expanding its platform with capabilities that directly address how enterprises and ISVs manage, monitor, and optimise email delivery at scale.
SocketLabs prides a team of highly skilled professionals who have spent years in solving the problems that keep enterprises locked into vendors they’ve outgrown, giving visibility across email providers, showing what actually reaches inboxes, and enabling safe, low-risk migration.
This acquisition is in line with Infobip’s AI-first company objective, as it now offers the Email Deliverability Agent for its customers, and the integration of SocketLabs’ analytics capabilities will add significant value to this AI-powered solution, further strengthening how businesses optimise email performance through intelligence and automation.
Joining Infobip marks a natural next step in a journey started nearly 20 years ago. Infobip’s global scale, carrier relationships, and AI-first platform will allow the company to accelerate innovation and expand its email capabilities to businesses worldwide.
The acquisition further positions Infobip to compete for enterprises and ISVs seeking a single trusted provider across all communications channels. Terms were not disclosed.
The company said its platform enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation.
Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication, and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty.
